Case study — A pickleball franchise · Sports & leisure
Court booking software the franchise owns outright.
We worked alongside a pickleball franchise to build bespoke software for memberships and court reservations, in place of a licensed SaaS product.
- ENGAGEMENT
- Done for You
- SCOPE
- Memberships and court reservations
- OWNERSHIP
- Franchise owns the software
- RESULT
- Lower cost than licensing SaaS
The challenge
Off-the-shelf booking platforms charge ongoing license fees and are built for every club at once. The franchise was paying for software it couldn't shape around its own memberships, reservations and growth plans.
What we did
- 01
Build alongside the franchise
We worked with their team to design membership and reservation flows around how their clubs actually run.
- 02
Hand over ownership
The franchise owns the software, so there is no per-seat or per-location license to pay.
- 03
Keep it evolving
Because the code is theirs, new features are built on their roadmap, not a vendor's.
The outcome